Various print/digital marketing campaigns and creative for Bowlero Corp and all of their brands (Bowlmor Lanes, Bowlero, AMF, and Brunswick Zone).
Minneapolis Skyways 8-sec Digital Ad
Holiday Campaign '17
2017 National Holiday Campaign for all Bowlero Corp centers.
I created the concept and designed the look and feel under the Art Direction of Natalie McMahon.
The purpose of this campaign is to A) get the audience to book a holiday party at our centers and B) drive home the message that bowling is a fun and unique way to bring people together for the holiday season. Since this is our largest campaign of the year, we promoted it through many different print and digital spaces.
Here are examples of where this campaign lived in multiple channels.
Static Lightbox Ad
Print Ad - New York Magazine
Photo Shoot Asset - Social
Photo Shoot Asset - Holiday Menu
Events Booking Page
Web Banner Ad
Web Roadblock Ad
Email Send - Gift Card Offer
Infographic for PR/Media Outreach
Bowlmor AMF became Bowlero Corporation in January 2018, which meant the corporate website needed a total redesign to reflect the new branding. To view the site live, please visit bowlerocorp.com
Name Change Announcement Animation
Infographic - Careers Page
Corporate Positions Video - Careers Page
Bowlero Social Posts
I was tasked to take creative direction on reinventing the aesthetic of Bowlero's social media feeds, especially on Instagram where there is a demand for high quality visual content. My goal was to elevate the look and feel so that it would appeal more to hip millennials. This was done through a more careful curation of high quality photography, brighter and sleeker graphics, use of typography, and more fun and engaging content.
Here are some examples of Instagram Stories I’ve created for Bowlero Corp. Animations were produced in After Effects.